SAHAJ ARUNODOY KENDRA (CSC) – a new revolution for rural
Assam
Assam Electronics Development Corporation Ltd (AMTRON )
vide their communication No.AEDC/ICT/NeGP/CSC/08/SREI/1/2667
dated 07 January, 2008 has accepted SREI Infrastructure
Finance Ltd as a Service Centre Agency (SCA) for
delivering various government services through 2833
Common Services Centres named as “SAHAJ Arunodoi
Kendra” under the National e-Governance Plan.
Accordingly ,M/s SREI Infrastructure Finance Ltd
through its subsidiary, SREI-Sahaj e-Village Limited
drew up its operational plan to set up -- 1303 Arunodoi
Kendras in 7 (seven) Districts viz Tinsukia, Dibrugarh,
Sibsagar, Jorhat, Golaghat, Dhemaji and North Lakhimpur
of Eastern Assam, and another 1530 Arunodoi Kendras in
11 Districts of Western and Northern Assam viz Kokrajhar,
Bongaigaon, Baska, Dhubri, Goalpara, Nalbari, Barpeta,
Darrang, Sonitpur, Chirang and Udalgiri of the State of
Assam for implementation of the project for delivering
various services, information and programmes, etc of the
Government to the citizens and customers of interested
service providers including collection of utilities
through these CSCs.
The
Common Services Centres are being operated by the
Village Level Entrepreneurs (VLE) who ensure the
percolation of the NeGP at the grass root level.
In total 1148
SAHAJ Arunodoy Kendra’s have been rolled out so far in
the State of Assam, out of mandated 2833 Centres upto
July, 2009.These
VLEs are selected from amongst the unemployed rural
youths having the following eligibility criteria.
·
Proximity to customer and understanding of consumer
needs;
·
Trusted by consumers;
·
Willingness and ability to learn computers and products;
·
Initiative to tap local revenue generation potential;
·
Resident of the locality;
·
Having financial capability of making part investment;
·
Must be at least Madhyamik / HS passed;
·
He / She can understand basic computer operation;
·
To be in a position to arrange a room having space of
120 sq ft having electricity ;
Benefits of a SAHAJ ARUNODOY KENDRA (CSC)
Benefits to CSC Operator
(Village Level Entrepreneur)
Sustained income after a short span of time rewarding
the hard work and absolute dedication required for the
work.
Respectability earned in the community due to the
capacity to save and earn money for the villagers.
·
Increased revenue leading to sizeable profits in the
future
·
Self dependence and confidence
·
Harbinger of modern technology in the village
·
An excellent platform for learning for the entrepreneurs
Benefits to community
Society will have huge savings on essential e-Government
services like health, computer education etc. On an
average a villager saves eight times the money that he
spends on the CSC. So more revenue earned by the CSC
means an 8-fold saving for the Villagers. Certified
companies in the field of health, insurance and
agriculture have realized the depth of the market and
have been actively campaigning in the villages. This has
led to better understanding and wiser decision-making
before taking a purchase decision.
|
Service Type |
Feature |
Example |
|
Savings |
Reduces unit cost of a service vs. its
conventional delivery system |
E-Governance, Low Value Insurance, Computer
education Health, Photo StudioCommunication
services |
|
Income
|
Increase in per capita income of a villager |
Village to Business e-com BPO involving villager
Rural Finance |
|
Buying |
Utilization of disposable income for enhancing
standard of life |
High Value Insurance Consumer goods, FMCG
Information |
·
Better productivity for the entire community
·
Excellent platform for artisans and farmers to sell
their produce or buy raw materials
·
More jobs/business opportunities for villagers as CSC
creates possibilities of doing things in the village
that was not possible earlier
·
Increase in savings and income (GDP) of village as a
whole
Benefits to Government
·
Transparent functioning, less corruption
·
Increased productivity and accountability
·
Means to get a localized, quick access to rural
community
Benefits
to
Corporates
·
Excellent reach at minimum cost
·
Service communities which have been unviable earlier
·
Develop an MIS or a tracking system through the use of
CSC infrastructure
·
Outsource low-end IT jobs to CSCs and save on costs
·
Meet the basic regulatory requirements without creating
an alternative strategy
·
Utilise the channel for cost effective brand promotion
Services
to be offered (Include financial products)
The CSCs would offer a multitude of services in the
areas of e-Government, education, health, agriculture,
commercial, retail, etc. To that effect, possible
service areas are listed below:
|
Service Category |
Name of the Service / Product offered |
|
B2B Services
|
Promotion |
|
Research Data Collection/Data Entry |
|
Products Services |
|
FMCG Products |
|
Fertiliser/Seeds |
|
Insurance |
|
Deposits |
|
Kiosks Space Marketing |
|
B2C services
|
Distance English Education |
|
Computer Education |
|
Matrimonials |
|
Agri Diagnostics |
|
Astrology |
|
Tutions/vocational course |
|
Commercial Services
|
Railway Ticket Booking |
|
Resumes |
|
Photography |
|
Scan/Copy |
|
DTP |
|
CD-Burning |
|
Games |
|
Mobile top ups |
|
Fax |
|
E-mail/ Chat |
|
Net Surfing |
|
E-Governance (G2C)
|
Land Records |
|
Registration |
|
Permanent Residence/Income/Others Certificate |
|
Passport |
|
Electoral Services |
|
Employment Exchange |
|
Land Revenue Collection |
|
Birth/Death Certificate |
|
Grievances |
|
Downloading Govt.Forms |
|
Ration Card |
|
Utility
|
Bill Payment |
|
Loan Payments |
